LO Description — Lorillard, Inc.
Lorillard is a manufacturer of cigarettes. Newport, Co.'s main cigarette brand, includes both menthol and non-menthol product offerings. In addition to the Newport brand, Co.'s product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. As of Dec 31 2014, these five brands included 45 different product offerings. Co., through its other subsidiaries, is also a global electronic cigarette company, marketed under the blu eCigs brand. Co. sells its products primarily to wholesale distributors, who in turn service retail outlets, chain store organizations, and government agencies, including the U.S. Armed Forces.