Baidu provides Internet search services and online marketing, operates an e-commerce platform with an online payment tool, develops and sells web application software and provides related services. Co. serves three types of online participants: Users, which provides a Chinese language search platform on its Baidu.com website, online community-based products and entertainment platforms such as Baidu Post Bar, as well as its Baidu Hi instant messaging service; Customers, through which Co. designs and delivers online marketing services on its website to its pay-for-performance customers and other customers; and Baidu Union Members, which includes third-party web content and software providers.
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