Kellogg is engaged in the manufacture and marketing of cereal and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. These products were, as of Feb 26 2013, manufactured by Co. in 18 countries and marketed in more than 180 countries. Co.'s cereal products are generally marketed under the Kellogg's name. Co. also markets cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos. Co. has seven reportable segments: U.S. Morning Foods & Kashi; U.S. Snacks; U.S. Specialty; North America Other; Europe; Latin America; and Asia Pacific. Open the K Page at ETF Channel »
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